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In Nigeria today, the term “soft life” has become synonymous with ease, luxury, and enjoyment. From weekly brunch dates to the latest iPhones, many young Nigerians are striving to live their best lives. But what happens when the chase for comfort begins to sabotage your long-term financial goals?
This blog explores the real cost of soft life, how lifestyle creep slowly drains your wallet, and practical tips to keep your finances in check without giving up on enjoyment.
What is Lifestyle Creep?
Lifestyle creep, also known as lifestyle inflation, happens when your expenses increase in proportion to your income. That means every time you earn more, you also spend more—often on things that are not truly essential.
It starts subtly:
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You move from regular taxis to daily rides on Bolt.
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You switch from cooking at home to eating out 5 times a week.
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You upgrade your phone, clothes, and apartment as soon as your salary goes up.
The problem? These upgrades don’t necessarily increase your quality of life, but they definitely reduce the amount of money available for savings, investments, and emergencies.
The Nigerian ‘Soft Life’ Culture
In Nigeria, especially in cities like Lagos and Abuja, soft life culture is everywhere—on Instagram, TikTok, and even in office conversations. There’s pressure to “pepper them” or prove that you’re not suffering.
But here’s the bitter truth:
Many people are sacrificing their future financial stability just to keep up appearances.
Signs You’re Falling Into Lifestyle Creep
Here are a few red flags:
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You no longer save because your income “isn’t enough.”
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Your expenses increase each time your salary increases.
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You feel embarrassed to buy budget-friendly products.
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You borrow money to maintain a certain image or lifestyle.
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You lack a financial plan or long-term savings goal.
How Lifestyle Creep Affects Your Financial Goals
If you don’t control lifestyle creep, you’ll notice:
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Low or zero savings rate: There’s always “nothing left” at the end of the month.
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Increased debt: You rely on overdrafts, loans, or Buy-Now-Pay-Later services.
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Delayed milestones: Buying land, investing, or retiring early becomes harder.
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Stress and anxiety: You look comfortable but feel constantly broke.
How to Enjoy Life Without Going Broke
You don’t have to cancel soft life entirely. Instead, try these smarter approaches:
1. Track Your Spending
Use budgeting apps or even simple spreadsheets to track where your money goes. You’ll be shocked by how much is spent on impulse buys and eating out.
2. Create a Budget That Includes Fun
Don’t remove enjoyment from your life. Just budget for it. Set aside a fixed monthly amount for flexing and stick to it.
3. Automate Your Savings
Before you even spend a kobo, make sure your savings and investments are deducted. Use platforms like SavingsBox, to automate savings. http://www.savingsbox.ng
4. Live Below Your Means
If you earn ₦300,000 monthly, try to live like someone earning ₦200,000. That gap is your wealth-building zone.
5. Delay Gratification
If you want a new phone or designer bag, try saving for it instead of buying it on credit. You may realize you don’t really need it after all.
Practical Examples for Nigerians
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Salary jumps from ₦150,000 to ₦250,000? Save the difference for 6 months before upgrading anything.
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Moved to a better-paying job? Increase your savings percentage, not your DSTV package.
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Got a bonus? Invest 70%, enjoy 30%.
In Conclusion: Flex Smart, Not Hard
Soft life is not bad—living well is everyone’s desire. But doing it at the expense of your financial future is where the real problem lies. Don’t let Instagram posts or societal pressure make you broke in real life.
The trick is simple: Enjoy, but plan. Flex, but save. Upgrade, but invest.
Let your money work for you, not just give the illusion that it is.